Road to Open Call 2025
Ready to get your product on the shelves of the world’s largest retailer?
Whether you're a small business owner or a seasoned U.S. manufacturer, Open Call is your chance to pitch your shelf-ready product to the world’s largest retailer. We’re on the lookout for innovative, affordable products that serve the needs of Walmart and Sam’s Club customers.
Open Call takes place October 7-8, 2025, in Bentonville, Arkansas!
Get the details, see what's new this year, and find out how to apply.
Open Call Hits the Road
Each year, we take Open Call on a cross-country tour. These pop-up pitch events give innovators and entrepreneurs the chance to meet with Walmart buyers, get real-time feedback and potentially score a fast pass to our main event in Bentonville, Arkansas.
This year’s Tour Stops:
- April 3: Los Angeles, CA
- May 1: Orlando, FL
- May 9: Kansas City, MO
- May 13: Baltimore, MD
- May 21: Austin, TX
- June 18: Columbus, OH
- June 24: Atlanta, GA (Coming Soon)
Bookmark June 24. Open Call applications officially open!
Why Open Call Matters
Walmart’s Open Call is more than a pitch meeting — it’s a pledge to champion American innovation and job creation. We’ve committed $350 billion in U.S.-made, -grown or -assembled products by 2030, supporting over 750,000 American jobs*.
"Walmart is the #1 retailer. It was our #1 goal to get into Walmart, and I think this is just a massive opportunity and I’m excited for everyone."
Luke Schneider, Founder & CEO, Fire Department Coffee
More ways to grow your business online: Walmart Marketplace
There are many ways to partner with Walmart. Selling on Walmart.com means you can expand your reach to millions of customers. Walmart Marketplace is a curated community of respected, professional online sellers who offer top-quality, authentic products and best-in-class customer service.
Once approved to sell, you’ll have access to a full suite of tools and services designed to help you scale your business or product line:
- Walmart Fulfillment Services (WFS): Streamline shipping and storage with our trusted fulfillment network
- Sponsored Products Campaigns: Promote your products and boost visibility across Walmart.com
- Easy Catalog Integration: Manage your listings, orders and customer care with simplified tools
- Growth Ecosystem: Tap into solutions built to help you sell with confidence and grow your brand
Ready to join Walmart Marketplace?
Because of our curated nature, we have a few standard requirements for applicants:
- Proven success on marketplace or eCommerce platforms
- Ability to manage your own product catalog
- Standard product identifiers (GTINs or UPCs) for your assortment
Click here to learn more and apply.
* Building on a previous commitment, Walmart’s new pledge to invest an additional $350 billion by 2030 in products that support U.S. jobs is estimated to support over 750,000 jobs based on estimates by Boston Consulting Group.
